Swatch Irony Chrono

Swatch Flagship Store, located in via Montenapoleone, the most famous street in Fashion District in Milan, was the perfect background for the launch of the new Swatch Irony Chrono, the iconic Swiss watch. Modern James Bond models strolling through the streets of the “quadrilatero” attracted the attention of the audience in an engaging way.

ClientSwatchServiceLaunch EventLocationMilanYear2013